25 November marks the beginning of 2014 White Ribbon campaign. I had the privilege of running the Queensland White Ribbon campaign in 2009 and provided some support again in 2012. The prevention of domestic and family violent is a passion of mine and again this year I am challenging you to take a stand a swear “Not Violent, Not Silent”.
I find it fascinating how different companies manage their technology policies and more specifically how they approach social media in the workplace.
More and more Australian companies are using social media to engage with customer base yet shy away from it internally. It seems to be one of those things that still strikes fear into the hearts of many executive teams.
I’ve had a few interesting offline conversations with colleagues about my recent post “How well do you know your audience?”. Apparently the referencing of two “women” sites in the opening paragraph set up my post as a “feminist rant”. I may be naive but how does a review post on marketing psychographics equate to feminism? Isn’t perception such a wonderful thing? The thing is perception and assumptions can be deadly in a campaign and marketing in general.