Marketing

Social media policies

Social Media Policies

I find it fascinating how different companies manage their technology policies and more specifically how they approach social media in the workplace.

More and more Australian companies are using social media to engage with customer base yet shy away from it internally. It seems to be one of those things that still strikes fear into the hearts of many executive teams.

Is email marketing still relevant?

Is email marketing still relevant?

With social media becoming the status quo of communication, is email marketing even worth bothering with? I’ve been hearing for a few years that the death of email marketing is imminent. I still think it’s alive and kicking based on the amazing results from client campaigns. According to a recent MarketingProfs article, 89% of marketers …

Is email marketing still relevant? Read More »

What’s so bad about the ‘F’ word?

I’ve had a few interesting offline conversations with colleagues about my recent post “How well do you know your audience?”. Apparently the referencing of two “women” sites in the opening paragraph set up my post as a “feminist rant”. I may be naive but how does a review post on marketing psychographics equate to feminism? Isn’t perception such a wonderful thing? The thing is perception and assumptions can be deadly in a campaign and marketing in general.

Step into Brave Change with Valiente

No matter what change you are working to achieve in the workplace, the Valiente Group will help you create a braver, bolder mindset for change and support it with state-of-the-art tools built to tackle this complex VUCA world.

STEP INTO BRAVE CHANGE WITH VALIENTE

No matter what change you are working to achieve in the workplace, the Valiente Group will help you create a braver, bolder mindset for change and support it with state-of-the-art tools built to tackle this complex VUCA world.

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